John Hancock Puts on Their Storytelling Hat With ‘Choose Your Own Adventure’ Narratives

by Amanda Walgrove
A father walks up to a room in his house, knocks on the door, and says, “Look. We still need to talk about this.” He pauses, opens the door, and asks, “Can I come in?” What do you think happens next? That’s just one of the questions financial services company John Hancock is challenging its audience to answer in its recent “Life Comes Next” campaign.Read the full article

John Hancock: The Knock

When life knocks, be ready for it. See who’s behind the door at http://www.HancockNext.com. #LifeComesNext © 2014 John Hancock Life Insurance Company (U.S.A.). All rights reserved.


John Hancock: The Knock (Ending #1)

When life knocks, be ready for it. Watch ending #1 to see who’s behind the door. #LifeComesNext © 2014 John Hancock Life Insurance Company (U.S.A.). All rights reserved.


John Hancock: The Meeting

A meeting can lead to anything. See what happens in this one at http://www.HancockNext.com. #LifeComesNext © 2014 John Hancock Life Insurance Company (U.S.A.). All rights reserved.