Predictive marketing: a new dimension?

by Ashley Friedlein
At Econsultancy we do a number of events and research focused on B2B marketing. Indeed the upcoming Festival of Marketing has a whole stage dedicated to it. A recurring theme is the relationship between sales and marketing. In most B2B organisations, sales is still the dominant function. We often hear that sales and marketing should work more closely to together, focus on t ...Read the full article