Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

by Donna M. Airoldi
Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey‘s 2015 U.S. Local Media Forecast. The shift to digital and online advertising is expected to reach $35 billion (25.2%), representing a 13.Read the full article