Stay positive: Why publishers are chasing good news

by Ricardo Bilton
The old line that “If it bleeds, it leads” might have helped publishers sell newspapers, but it’s not making it easier for them to grow their digital audiences. Publishers are realizing today that, if they want to increase traffic and attract readers, it helps to look on the sunny side. This month, The Washington Post launched The Optimist, an email newsletter dedicated to sto ...Read the full article