Why YouTube is investing in its creators (again)

by Eric Blattberg
YouTube has promised to dole out cash to some of the top talent on its platform, helping popular creators fund new content and reach a broader audience. “We’ll experiment with new formats and ideas. We’ll get our hands dirty. We’ll make some mistakes,” Alex Carloss, head of YouTube originals, wrote in a blog post Thursday. “Together, we’ll hopefully create some fantastic new content on YouTube.Read the full article