Your guide to sponsor responses to the NFL crisis

by Shareen Pathak
By all accounts, NFL commissioner Roger Goodell’s Friday press conference on domestic violence issues within the league fell flat. That pretty much guarantees the ball will remain in the court of brands, which fill the NFL’s coffers. And yet, for the most part, the NFL’s top sponsors have offered a series of tepid responses, as they struggle to figure out how they can speak ou ...Read the full article

  • NFL Sponsors Speak Out—but Keep on Advertising - 16 readers, 188 Tweets - As controversy swirls around the NFL, brands are facing a difficult task: how to make a strong statement against wrongdoing like domestic violence without jeopardizing lucrative deals with the league.