3 Lessons Learned from PPC Advertisers in the B2B Software Industry

by Margot Dacunha
Are you working in a niche B2B industry attempting to generate leads (that hopefully convert) through your PPC efforts? In that case, I can assume that you are also on the verge of throwing a baseball at your computer. Am I right? PPC is challenging enough, but with the added long sales cycle, high competition, and niche audience, getting leads from AdWords can make your sanity ...Read the full article