6 questions with the CMO of Salesforce ExactTarget

by Scott Brinker
In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic mouthful of a brand name — I had the privilege to do a Q&A with Woodson Martin, the CMO of that product. We covered a range of subjects, from how Woodson manages his own marketing team to how marketers can keep u ...Read the full article