Bauer Media’s digital strategy: slow and steady

by Ricardo Bilton
Bauer Media may be a giant in the magazine world, but as of two years ago it barely had a digital footprint. It’s slowly but surely turning that around. Unlike many print publishers busy building a digital DNA into their core print operations, Bauer is taking a different approach. Last month, it launched Bauer Xcel Media, a division focused on the digital side of its celebrity ...Read the full article