CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web Alone

by Ginny Marvin
Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new survey by Marin Software, just 12 percent of marketers said they were not currently using retargeting in their mix. Over half those said they plan to start retargeting within the next 12 months.Read the full article