Email Personalization: Craft forms with purpose

by Erin Hogg
At MarketingSherpa Email Summit 2014, Eventful, an online retailer of concert and event tickets, presented how it personalized and segmented its email campaigns to achieve a 66% increase in purchases. To deliver a personalized email experience to its 21 million subscribers, Eventful’s Paul Ramirez and Ryan Blomberg created a recommendation engine that provided alerts about p ...Read the full article

Email Personalization: Crafting forms with purpose

At MarketingSherpa Email Summit 2014, Eventful unveiled how its recommendation engine functions to deliver personalized event notifications to its email subscribers. But not every company has an engineering team to build these complex systems. If you're facing this challenge of delivering personalized communications, watch this clip from the presentation to learn how to craft effective forms that can help you achieve a more one-to-one email experience with your subscribers. To watch Eventful's full session from Email Summit 2014 in Las Vegas, please visit: Check what we have planned for Email Summit 2015: