Marketing and PR of Italian Tourism & Products

Invigorated by the World Cup, Italy has been excelling in PR campaigns to promote Italian tourism. Now, as the Milan EXPO 2015 draws near, our Italian expert Elisa looks at the latest PR stunts and strategies designed to show off ‘The Boot’. Milan EXPO 2015 Everything is leading up to the EXPO Milano 2015, one of the biggest events Milan has seen, taking part from May to October 2015.Read the full article