No Sh*t vs. Oh Sh*t Marketing

by John Bonini
I recently gave a talk on this topic at HubSpot’s INBOUND conference in Boston, and because of the overwhelmingly positive response, I figured I’d share the concept (as well as my affinity for swearing in front of a large room of mostly strangers) with you here. Truth be told, I was reluctant to give the talk at first, as the audience was made up of mostly HubSpot Partners.Read the full article