Online reviews work, so why do so few hotels use them?

by Graham Charlton
Consumer reviews are effective sales drivers, and a trusted source of information for users, but very few hotel brands seem to make use of them. Here, I've looked at some of the UK's hotel chains to see who is using reviews and, if so, are they doing it well. Why do hotels need reviews? It may seem obvious, as the case for reviews on ecommerce sites is beyond doubt, but it see ...Read the full article