Study: Retargeting on Facebook & display leads to greater CTR

by Justin Lafferty
While retargeting is a growing trend on Facebook, a new study by Facebook Preferred Marketing Developer Marin Software shows that brands who serve these kinds of ads both on the social network and through display tend to have more success than those who retargeted only on one or the other. Marin conducted a study about retargeting — where ads are shown based on browsing or p ...Read the full article