What is storytelling for brands and why do you need it?

by Christopher Ratcliff
‘Storytelling!’ It’s up there with ‘big data’ as a phrase that’s kind of annoying but has yet to be improved upon by a better alternative. Plus shorthand phrases are necessary because they save time. I’ve been guilty in the past of going ludicrously around the block to avoid the phrase ‘big data’.Read the full article

Cadbury Waterloo Station Digital Screen

If only every commute was this joyful! #FreeTheJoy