Why YouTube isn’t enough for publishers

by Eric Blattberg
YouTube is the proverbial 800-pound gorilla of the video world, but a crop of specialist video tech providers are carving out lucrative niches by giving publishers the tools they need to capture their share of the fast-growing video ad market. Just last week, venture capitalists plowed $20 million into New York-based JW Player, bringing its total backing to $25.6 million.Read the full article