3 Attention-Worthy Ideas for Your Next Press Release (and Why they Work so Well)

by Karon Thackston
Practically everybody has dreams of earning a bit of media coverage and being flooded with business. Unfortunately, that’s easier said than done. The main reason most press releases fail is because they are self-promotional. Promotional copy is the cardinal sin of press releases. Reporters want news, not advertisements, so before you begin to write, pick up an industry jour ...Read the full article