How to Better Monetize Leaderboard Ads

by Michael Johnston
For sites that monetize their traffic primarily through display advertising, there are a handful of factors that will impact the efficiency of this strategy and the RPMs realized: Positioning of ads Styling of ads Relevancy of ads This article will focus on #1 above. Specifically, we’ll discuss optimal strategies regarding the 728×90 leaderboard ad unit that is a core ...Read the full article