How to Use Big Data in PR

by Susan Payton
Big Data is a big term these days, but most of what you hear relates to marketing. Marketers are using all the masses of data out there to better target their emails and content marketing campaigns. But what about public relations? Can’t we also benefit from it? Absolutely, and here’s how. Know What to Pay Attention to There’s a lot of information out of there, but most of ...Read the full article