In Navigating Supply and Demand, Groupon Hopes for New Life

by Steven Jacobs
During an earnings call last month, Groupon CEO Eric Lefkofsky admitted to analysts that the company’s deal marketplace — its next big thing — was not coming along as planned. The number of deals purchased through the searchable database he said, was “not as strong as he would have liked,” accounting for less than 10% of all transactions on the site.Read the full article