Is That Display Ad Unviewable, Or Fraudulent? Consider The Intent

by Rob Rasko
As the debate intensifies about the impact of the digital twin evils of unviewable and fraudulent ads, there is one thing that all sides can – and should – agree upon: they simply are not the same. It’s not exactly a “Eureka!” moment of epic proportions, but stakeholders in the interactive space continue to lump the two together. Big mistake.Read the full article