New Demographics on the Google Display Network – and How to Use Them

by Susan Waldes
A couple of weeks ago I clicked into a remarketing audience and…behold! Google has released a new demographic visual on audiences with sufficient data. Aside from being a handy visual, there are several tactical reasons this is nifty. The most useful demographic info to check out is that in your converted users audience – this can be used in several ways, which we’ll break down.Read the full article