Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.

by Ginny Marvin
Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby retailers shown with a local pin icon.Read the full article