Pay Per Click Advertising Explained by a Non-PPC Person

by Mike Fitterer
Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most people don’t actually understand PPC.Read the full article