Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

by Andy Thomson
In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood.Read the full article