Search Engine Marketers Have Become Tools of Their Tools

by Greg Jarboe
I live about 10 miles from Walden Pond, where Henry David Thoreau wrote the bulk of Walden, one of the most famous non-fiction books written by an American author. Thoreau’s book was published in 1854, but it still offers lots of key lessons for search engine marketers today. For example, Thoreau wrote in Chapter 1, “The mass of men lead lives of quiet desperation.Read the full article