Should You Offer Coupons to Customers?

Many marketers consider coupons to be an unnecessary drain on a brand's resources and steer clear of them entirely. Some brands avoid coupons because they negate the brand positioning and have little or no impact on their bottom line. Luxury brands come under this school of thought. By and large, however, most brands succumb to the fast returns that coupons offer and use th ...Read the full article