Want to reach consumers on mobile? Do it before they go shopping

by Cynthia Boris
Surprise stat of the day: smartphones have replaced tablets as the leading mobile device for retail shoppers. Surprising because the tablet is the laid back king. It has the bigger screen and the interactive, native ads, but still tablet usage for research dropped from 37% in 2013 to only 16% in 2014. The one thing smartphones have over tablets is that we always have one in our pocket.Read the full article