What are You Really Selling on Your Landing Page? [CASE STUDY]

by Brian Massey
What is your landing page selling? You can answer this question in one of three ways: It’s selling what I promised in an ad or email It’s selling my company and its services All of the above The right answer, of course is number one. Number two is an About Us page. Number three is a typical home page. If this was a poll, we’d see heavy voting for two and three.Read the full article