3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly

by Kohki Yamaguchi
Multi-touch attribution is a modern approach to modeling marketing impact. Back in May, three attribution technology vendors — Adometry, Convertro and DC Storm — were acquired by Google, AOL, and Rakuten Marketing respectively. Clearly, attribution is now being seen as integral to the future of digital marketing, and is rapidly rising in priority for many marketing organizations.Read the full article