Be less confused. Get Digiday’s WTF Programmatic dictionary

Automation isn’t coming. It’s here. And it’s confusing. In just three years, programmatic advertising has moved from the wings into the limelight, becoming an essential strategy for advertisers and agencies aiming to keep costs low and publishers looking to keep pace. It has overcome the skepticism of in-house sales teams and old-school marketers to become a genuine staple of ...Read the full article