Breaking Down the Twitter Engagement Equation

by Lucy Hitz
What does engagement on Twitter mean to you? With the ever-improving suite of analytics available to you, it’s hard to stay current on the most updated version of engagement. We’re here to help. There you go. That’s all you need, right? Wrong. To fully take advantage of insight into your engagement, you’ll need to know what each element of the equation means, and the implicat ...Read the full article