Chasing Google Changes to Authors and HTTPS

by Jennifer Van Iderstyne
With Google always testing new ways to order and display their results, SEOs and Web business owners often find ourselves waiting for the next big thing, wondering how we can leverage it to get ahead of our competitors. We've seen a number of initiatives come and go or at least evolve, from schema and rich snippets to Google Authorship and now the latest push for secure protocol.Read the full article