Dear Faris: You’re wrong about banner ads

by Ben Kunz
Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency. Faris, I must politely disagree with your column, “Why banner ads are broken beyond repair.” Yes, banner ads may be a less-effective form of advertising communication than others, but holding tiny online billboards up to 30-second mini-movies on TV as a binary judgment that “one works a ...Read the full article