Five Deadly Email Platform Migration Mistakes to Avoid

Good news: your company's email list had a recent growth spurt. You're sending more email than ever—to a larger audience—and with all that growth it's time to consider a new email service provider (ESP). CMOs and CTOs looking to upgrade ESPs too often meet with frustration, however, because migration to a new platform can be tricky—and it can have a deeply positive or negati ...Read the full article