Five lessons for effective blogger outreach

Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted digital sources guiding consumer decisions. Given that 92% of global consumers value word of mouth recommendations over all forms of advertising, it’s clear that marketers and advertisers have a lot to learn before they can reliably win consumer trust.Read the full article

Advertorials and Native Advertising

Matt Cutts, head of the webspam team at Google, talks about advertorials and native advertising. A reminder about selling links that pass PageRank: Google's guidelines on link schemes, including text advertisements that pass PageRank: Google News blog post: Google News quality guidelines: Google web search quality guidelines: Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters More videos: Webmaster Central Blog: Webmaster Central: