Grocery store study reveals Facebook fans are better customers

by Cynthia Boris
There’s always a lot of talk about how Facebook is good for brand awareness and it’s great for increasing traffic to an online site. But does maintaining a Facebook fan page actually lead to more revenue? For one specialty grocer, the answer is a huge YES. Collective Bias asked Yeti Data to help them sift through the activities of 600,000+ loyalty card members of a fairly new, ...Read the full article