How Betabrand Nails Product Page Storytelling (And So Can You)

by Linda Bustos
Forbes recently ran an article Storytelling: A Brave New World Of Commerce, highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are increasingly comfortable with multi-channel engagement. For example, an initial product or service introduction may come in an email campaign.Read the full article

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  • Storytelling: A Brave New World Of Commerce - 16 readers, 3 Tweets - As one satirist put it: There’s nothing new under the sun, but there’s a lot of old stuff we haven’t yet discovered. In the world of retail, there’s still much to be (re)discovered about the art of good storytelling. Most of us give it little thought, but we really do live in [...]