Leanplum: A/B Test Your Mobile Content and Messaging

by Douglas Karr
Developing and deploying mobile applications can be a tedious, resource-consuming and frustrating process for companies. Just getting an approval from the App Store can sometimes be a relief, never mind actually optimizing your mobile app. And if you find that there are opportunities to improve or personalize the app, it typically means additional development and a new release.Read the full article

Leanplum Explained: The only fully-integrated optimization solution for mobile apps

Leanplum is a fully-integrated optimization solution for mobile apps. The company enables developers, product managers and marketers to unleash the value of customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful analytics. Leanplum was founded in 2012 by ex-Google engineers with years of experience in video ad optimization. Leanplum graduated from the TechStars Seattle program and is now based in San Francisco. Visit us at http:///www.leanplum.com.