Study: Engaged Facebook fans make for higher-paying consumers

by Justin Lafferty
How valuable are Facebook fans? YetiData and Collective Bias conducted a year-long study of a major grocery store’s Facebook page (150,000 fans), discovering that Facebook fans of the store on average bought 125 more items than a typical customer — a 35 percent rise. Additionally, Facebook fans who engaged with the page at least 10 times spent more than $1,000 annually than a ...Read the full article