This is What That Great Unicorn of Marketing, the Brand Loyalist, Looks Like

by Joe Lazauskas
There are a few things in life that marketers truly covet. A free trip to SXSW. An in-office bar. Don Draper’s wardrobe. And, of course, brand loyalists. But what does one actually look like? According to email marketing company Strongview’s 2014 Brand Loyalty Survey, it has little to do with age or high income.Read the full article