When Web Design Doesn’t Matter

by Caleb Wojcik
There are massively successful websites out there that look like crap. And then there are beautiful sites that fail because their message doesn’t resonate with anyone. How can that be? Fancy design stuff is seductive. It distracts us, the founders of businesses, from doing the most important, mission critical stuff.Read the full article

When Web Design Doesn't Matter

http://fizzle.co/sparkline/web-design-doesnt-matter ‎ There are massively successful websites out there, that look like crap. And then there are beautiful sites that fail because their message doesn’t resonate with anyone. How can that be? Fancy design stuff is seductive. It distracts us, the founders of businesses, from doing the most important, mission critical stuff. Founders that know what matters, let their the message shine through (no matter what the design is). You want your design to resonate with your audience. Find the frequency living inside your audience and craft a message that resonates with them. Design amplifies the frequency of your message. If your message is honed, your design can help present that even better. In this video Chase shares the two truths of design, and why you need to start with the words.