5 charts: The truth about mobile display ad performance

Mobile ads are a moving target, so to speak. To get a clear picture of mobile display ad performance, Celtra conducted a comprehensive audit of ads that ran on the Celtra AdCreator 4 platform. During Q2 of 2014, of the total requested mobile display ad impressions, 98 percent were Standard ad formats; 89 percent were made by smartphones and 11 percent by tablets.Read the full article