American Greetings Leverages Nostalgia With Crowdsourcing Effort

by Steve Hall
American Greetings is hoping to reinvigorate its Care Bears and Strawberry Shortcake brands. The company has launched a video project which aims to stir up nostalgia among parents who will, the brand hopes, pass on their wonderful memories to today’s small children Working with Tongal, a community creativity site, American Greetings is asking Tongal community members to crea ...Read the full article