Beyond Newsletters: 5 Tips To Help You Completely Re-Think Email Marketing

by Jimmy Daly
How many of you breathed a sigh of relief when you saw this headline in the New York Times: “For Email Newsletters, a Death Greatly Exaggerated”? I’ve heard more than a few marketers say that email is dead, vanquished by the increase in social media usage, SMS and even absurd experiments like Yo. “Email just isn’t relevant anymore,” they say.Read the full article