Bing Ads Makes Close Variants On Exact Match Permanent In U.S.

by Ginny Marvin
That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact matches to the keyword such as misspellings, plurals, abbreviations and word blending.Read the full article