Google AdWords Offers Ad Creative at Scale for PPC

by Jessica Lee
Large-scale PPC advertisers have a unique set of challenges. This week, Google AdWords rolled out a new feature to help those advertisers scale text ad creative with "ad customizers." From the announcement: For advertisers with thousands, or even millions of products, showing tailored messages for each product and promotion you’re offering can be a time-consuming and difficult process.Read the full article