How Audiences Have Changed Paid Search Auction Dynamics

by Benny Blum
Throughout the evolution of paid search, there have been three distinct auction dynamics, each of which has influenced how we think about campaigns: The Open Auction Period The Blind Auction Period The Enhanced Period Chances are you don’t remember The Open Auction Period (1998 – 2002). These were the good old days when Overture was King of the Hill, and you could see what yo ...Read the full article