Lufthansa Spreads Campaign Across Social Media With ‘Selfie Ad Unit’

by Steve Hall
No one looks at ads, right? Especially those pesky little mobile ones. They’re just… so annoying! But what if a mobile ad was actually engaging? No, not engaging in the way too many gurus would have you believe when they ridiculously pontificate about the wonders of engagement. No, actual engagement as in the person becomes one with the ad unit. Let me explain.Read the full article